When Joe Asher and his Boomer’s Sportsbook franchise wraps up its latest expansion, the company will have close to two dozen outlets across the state.
At Thursday’s Nevada Gaming Commission, Boomer’s Sports Book LLC was unanimously approved for licensing at two downtown Las Vegas casino properties, Four Queens and Binion’s Gambling Hall, Nos. 15 and 16 in the state. A 17th book has temporarily closed, but Asher said by the end of the year, there will be 20 Boomer’s-branded books open.
And the company is still looking for more.
Asher told commissioners there is a map at company headquarters noting where Boomer’s has a presence.
“There’s still some white on the map that we’d like to fill in,” Asher told commissioners Thursday.
One of the most recent licensing for Boomer’s was at the Longstreet Inn in Amargosa Valley and Asher said opening that property has been slowed by government inspections.
Commissioners unanimously praised Asher’s success.
“You’ve probably figured out we’re fans,” Commission Chairwoman Jennifer Tagliotti said in Thursday’s hearing.
Asher said the company will continue emphasizing price competitiveness as it expands, including bringing back its reduced -105 pricing on all NFL games.
In other business, commissioners unanimously approved a refinancing package for Circa Hospitality Group, which includes Circa, the D and the Golden Gate in downtown Las Vegas; the key executive and key employee licensing of Andy Meese, senior vice president and general manager of Park MGM LLC; a key executive licensing for Robert Amerine, senior vice president and chief financial officer of Wynn Las Vegas LLC; and a key executive licensing for Michelle Ruffin-Stein, vice president of Circus Circus LV LLC.
The Circa refinancing involves a $290 million senior secured credit facility, including a $190 million revolving credit facility and a $100 million term loan. The loan will help finance the furnishing of rooms at Circa that had been dormant when the property first opened in October 2020.
Meese, who has spent more than 26 years with MGM Resorts International, told commissioners he began his career at Treasure Island while attending UNLV before moving through leadership roles at properties including New York-New York, Bellagio, Aria, Mandalay Bay and Luxor.
A Nevada native, Amerine joined Wynn Resorts in 2017 after working in corporate strategy and mergers and acquisitions at IGT and its DoubleDown Interactive subsidiary. He became CFO of Wynn Las Vegas in 2025 and oversees accounting, financial planning, cage operations, purchasing, payroll and workforce administration.
Ruffin-Stein said she has spent 32 years with Marriott, beginning at the front desk before moving into sales, catering and eventually hotel leadership. She told regulators she was not relocating to Las Vegas and would continue serving as general manager of the Wichita Marriott.
Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on X.
