Las Vegas’ home of Lederhosen, huge beer mugs and German dishes such as Schweinebraten is up for sale.
The Hofbräuhaus Las Vegas building a mile east of the Strip is on the market for $16.2 million, as seen in marketing materials released last week by brokerage firm Colliers.
The offering is for the real estate only and does not include the business itself, said Colliers broker Deana Marcello, who added that a sale of the building will not affect the beer-hall operations.
As she described it, in an email, selling the building gives the ownership group the “opportunity to explore the market for their real estate investment while maintaining the Hofbräuhaus brand and operations at the property.”
Located at the southeast corner of Paradise Road and Harmon Avenue, the distinctive Bavarian-style building was constructed more than 20 years ago and stands out in Las Vegas, especially compared to the low-slung strip malls at the same intersection.
All told, the building spans about 18,600 square feet, occupies a 1.5-acre lot, and is a replica of the famed Hofbräuhaus in Munich, inside and out, albeit with some very Vegas twists.
Spankings
Next month, events scheduled for Oktoberfest at Hofbräuhaus Las Vegas, 4510 Paradise Road, include celebrity keg tappings with beefy Chippendales dancers; members of the Fantasy female revue at Luxor, billed as the “sexiest tease” on the Las Vegas Strip; and former UFC heavyweight fighter Frank Mir.
Local politicians also are taking part, with Las Vegas Mayor Shelley Berkley and Clark County Commissioner Tick Segerblom both scheduled to tap the keg.
And, this being Vegas, customers at Hofbräuhaus can also get spanked.
Hofbräuhaus servers deliver shots of alcohol on a wooden paddle that holds the glasses, and patrons, at their request, can get spanked by the paddle — a tradition that is said to have started there with a bachelor party.
“Our shot paddles deliver more than drinks!” Hofbräuhaus’ website declares. “Some patrons choose to take their shot with a side of spanking, and we’re more than happy to oblige.”
Stefan Gastager, president and co-owner of Hofbräuhaus Las Vegas, previously told the Las Vegas Review-Journal that the beer hall gets 60-year-old ladies who want to be spanked, “not just the younger people.”
But patrons who want to get thwacked on the bottom must order a drink, first.
“We’re not doing it for free,” Gastager noted.
‘Las Vegas tradition’
Hofbräuhaus Las Vegas opened in 2004, and its ornate, high-ceilinged dining room is packed with long wooden tables and benches.
The menu offers everything from chicken schnitzel salad and Munich pork roast to pork sausage sandwich, schnitzel with mushroom sauce, and a Bavarian specialties’ plate, or “Bayerische Spezialitäten Platte” — a platter of smoked pork loin, pork roast, smoked sausage, dark beer sauce, sauerkraut, and mashed potatoes.
Clark County records and Nevada business-entity filings indicate that the Hofbräuhaus property and business are both owned by BVT Group, a Munich-based investment firm with U.S. headquarters in Atlanta, and a group consisting of Stefan Gastager, Klaus Gastager and Franz Krondorfer.
Kelly Frey, publicist for Hofbräuhaus Las Vegas, said the owners confirmed the sales effort is only for the building and would not affect the business.
The original Hofbräuhaus in Germany is owned by the Bavarian state government and traces its roots to 1589, when a Bavarian duke founded it to supply beer to the royal court.
The current tavern took shape in the late 1890s and reportedly gets upwards of 2 million visitors per year.
Stefan Hempl, spokesman for the Hofbräuhaus brewery in Munich, confirmed to the Review-Journal that the Las Vegas outpost is a franchised project, licensed by Hofbräuhaus of America.
Despite the similarities between the locations in Germany and Las Vegas, the Review-Journal found no indication, on social media or elsewhere, that patrons at the Hofbräuhaus in Munich can get servers to spank them.
Frey confirmed the wooden-paddle spanking “is a Las Vegas tradition” that started at the Hofbräuhaus near the Strip, adding it has nothing to do with the original location in Munich or German tradition.
Contact Eli Segall at esegall@reviewjournal.com or 702-383-0342.
