An off-Strip casino resort is giving guests the chance to see their images projected 55 stories above Las Vegas as part of a new interactive attraction.
Palms hotel-casino announced “55 Stories of Fame,” an interactive activation that allows guests attending select events at the resort to see their images projected across the property’s Tall Wall, which is visible from the Strip and surrounding areas.
The display debuted last week during a Vegas Girl Events/Girl Dinner at Scotch 80 Prime, with attendees becoming the first guests to participate, according to a news release.
The activation is the first public expression of Palms’ “This is That VEGAS” brand platform, developed with Los Angeles-based creative agency BRAINS. The campaign, launched earlier this year, includes a new brand identity, a promotional film, an integrated marketing campaign and planned guest experiences.
“Las Vegas is all about unforgettable moments, and that’s exactly what we’re creating with 55 Stories of Fame,” Crystal Robinson-Wesley, vice president of marketing and entertainment at Palms, said in a statement. “Seeing yourself light up one of the most recognizable landmarks in Las Vegas is something you’ll never forget.”
Matt Gray, creative director at BRAINS, said the campaign was intended to extend beyond traditional advertising and become a collection of guest experiences.
“It was designed to become a collection of experiences that surprise people, spark emotion and create stories they’ll tell long after they leave Las Vegas,” Gray said in a statement.
The casino resort did not specify how frequently the activation will be offered or identify additional events at which guests will be able to participate.
Palms and its condo-hotel tower, Palms Place, are owned by the San Manuel Gaming and Hospitality Authority, which represents the Yuhaaviatam of San Manuel Nation. The California-based tribe purchased the Las Vegas property from Red Rock Resorts in 2021 for $650 million.
Contact David Danzis at ddanzis@reviewjournal.com or 702-383-0378. Follow @AC2Vegas_Danzis on X.
