Sphere has a new voice.
Sphere Entertainment has announced Karen Laureano-Rikardsen is the company’s incoming global head of corporate marketing and communications. Laureano-Rikardsen is the lead spokesperson for the venue, leading “the development and execution of global communications strategy to support the company’s growth, reputation, and domestic and international expansion,” according to a news release issued Tuesday morning.
Laureano-Rikardsen recently visited Las Vegas for an introductory media visit. She will be based in New York and report to Sphere President and Chief Operating Officer Jennifer Koester.
“As we continue to expand Sphere’s presence and bring our next-generation immersive entertainment experiences to audiences around the world, it is critical that we continue to tell our story in compelling and impactful ways, Koester said in a statement. “Karen brings a strong combination of global communications experience, sound judgment and proven leadership in high-profile environments. She will play a vital role in shaping how we communicate our vision and innovation.”
Prior to her appointment at Sphere, Laureano-Rikardsen spent nine years at Cantor Fitzgerald, where she served as chief communications and marketing officer for the parent company and its publicly traded affiliates, BGC Group and Newmark Group. She built and led a global communications and marketing organization, advised C-suite level executives, and managed high-profile corporate reputational matters, crisis communications, financial communications, and global brand strategy.
“Throughout my career, I have worked with global organizations to strengthen corporate reputations and develop communications strategies that drive business growth and meaningful engagement with audiences,” she said. “Sphere is a unique company at the intersection of technology, storytelling, and live entertainment, and I look forward to working alongside the talented team of creatives, engineers, technologists, and business leaders to help fuel the company’s continued expansion.”
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