A new milkshake chain in the Las Vegas Valley is set to debut its first store.
Shook Shakery plans to hold a grand opening Aug. 29 for its location at 3360 St. Rose Parkway in Henderson.
The event starts at 1 p.m. and is slated to feature a party in the drive-thru, with a live DJ, giveaways, trivia, and more.
Shook Shakery plans to open four locations in Southern Nevada this year, and its signature — really, only — product is a milkshake mixed with cake.
Its ownership group includes Dena Tripp, who was the co-founder of bakery chain Nothing Bundt Cakes, which, as the name implies, only makes Bundt cakes.
The shakes come in 15 flavors, separated into three categories: The Classics, The Fancy, and The Fun. As the owners described it, the shakes will not be overly sweet, and the cake will be made in-house and incorporated into the creamy desserts to create texture.
Designed as a retro-themed brand with Instagram-friendly photo opps, Shook Shakery will have drive-thru stores. There is no indoor seating, but the stores will have walk-up windows and some outdoor seating with umbrellas, the owners previously told the Las Vegas Review-Journal.
Tripp – who stressed that Shook Shakery is a separate business that’s unaffiliated with the Bundt cakes chain – said that a solo-product brand can be successful but that management must still be innovative, drive traffic and never let the customers down.
Overall, her team is spending around $12 million combined to build out the four locations, according to Tripp, who said that she is financing the rollout with proceeds from the sale of her interest in Nothing Bundt Cakes’ corporate side five years ago.
Plans call for stores on St. Rose near Maryland Parkway; on Blue Diamond Road near Decatur Boulevard in the southern valley; on Durango Drive at Post Road in the southwest valley; and on Deer Springs Way near Durango in the northwest valley.
Contact Eli Segall at esegall@reviewjournal.com or 702-383-0342.
